Structure

Each conference day begins with a plenary session featuring internationally renowned experts. Speakers will present innovative ideas and new trends and introduce the key issues of International Business Communication.

These sessions present a range of best practice from the business world, cross border perspectives and crucial projects. International variety und diverse aspects will be introduced, presented and discussed.

Experts introduce different views on concrete topics, setting the scene for a lively discussion between the experts and the audience.

Experts present practical knowledge in interactive working groups. An intensive cooperation and exchange between the participants is the most important target of this session. During the workshops, all participants will profit from the know-how of others. The number of participants is limited in order to create the most interactivity throughout.

Knowledge Exchange Sessions are informal 60-minute long discussions, where the emphasis is on the exchange of knowledge and networking. Participants will introduce themselves and then move on to discuss the topic under discussion. It is an opportunity to share ideas about specific projects, knowledge or future visions. These sessions will be held parallel in one conference room. The number of participants will be limited to up to ten per round table.

These are real ‘show and tell’ sessions, which will include examples of pre-market tools, applications, services and innovative solutions that are presented in small, interactive groups.